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Digital Marketing Agency

Google Ads Agency for High ROI

Limited Budget? No Problem. Outperform Your Competitors with smarter Google Ads

Stop Wasting Your Ad Budget

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150+

Satisfied clients

50+

Global team members

966

Projects completed

10+

Years in business

Paid ads agency near me focused on creating cost-effective campaigns that reach the right audience.
Smarter Paid Ads

Multi-Channel Paid Media Ads

Your audience isn’t locked into one platform. They scroll, search, listen, and stream. That’s why your paid media ads need to move with them. Our Paid Search Services include:

  • Search, Display & Shopping Ads: Google Ads, Microsoft Bing Ads, Shopify Ads, Amazon Ads
  • Social Media Ads: Meta Ads, Tiktok Ads, LinkedIn Ads
  • Native, Programmatic & Content Discovery Ads: Taboola Ads, Outbrain Ads, Domain and REA Ads
  • Audio & Podcast Ads: Spotify Ads, Acast Ads
  • Radio & Broadcast Ads: SEN Ads, Sports Radio Advertising
  • Performance & Retargeting Ads: Applicable across all channels with advanced targeting tools

Performance Marketing Agency Built for Your Next Stage of Growth

Every platform. Every channel. Every click is fuelled by AI precision. We don’t just run ads — we orchestrate multi-channel paid media campaigns that dominate across search, social, eCommerce, and beyond.

Paid media done right

Why your Ads aren’t working

Most brands burn budget on disjointed campaigns. Our AI-powered digital marketing strategy connects every channel into one growth engine — maximising ROI and keeping your brand front and centre.

  • AI-driven campaigns that scale
  • Messaging that converts across channels
  • Smarter spend, zero waste
  • Continuous optimisation for lasting growth
Google Ads for small business designed to drive traffic, increase calls, and support steady growth. ppc-service
our partners

Powered by the best, built for your growth

We have partnered with some of the industry’s most innovative and effective tools. This allows us to bring you the tools and solutions that will take your business to unparalleled heights.

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GLOBAL EXPERTS

Full-service digital marketing agency

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Focused on Performance, Not Clicks

Unlike traditional PPC advertising agencies, we optimise beyond impressions and CTRs. Every campaign is built around real business outcomes.

Our paid advertising framework includes:

  • Conversion-focused Google Ads management
  • Continuous testing and performance optimisation
  • Alignment between ads, landing pages, and CRO
  • Transparent reporting tied to revenue, not vanity metrics

The result is smarter spend, higher-intent traffic, and stronger ROI.

Industries We Serve

Helping businesses in specialised sectors achieve measurable, consistent results.

Hospitality

Hospitality

Boost bookings and customer with targeted digital campaigns for restaurants, hotels, and cafes.

Law Firms

Law Firms

Attract high-intent legal enquiries with compliant, conversion-focused marketing strategies.

Financial Services

Financial Services

Drive qualified leads with trustworthy, regulation-aligned digital marketing for lenders, advisors, and finance brands.

Real Estate

Real Estate

Generate more buyer, seller, and rental enquiries through precise search and social ad targeting.

Logistics

Logistics

Enhance visibility and capture B2B demand with performance-driven digital campaigns tailored for logistics providers.

Healthcare

Healthcare

Grow patient bookings and improve online credibility with ethical, compliant digital marketing solutions.

E-Commerce

E-Commerce

Scale online sales through data-driven SEO, Google Shopping, and paid social campaigns.

Education

Education

Increase student enrolments with targeted campaigns for schools, college, and online learning platforms.

Our Client's Success Story

Industry: Large Insurance Broking Company

Attracting High-Intent Leads & Driving Conversions

A multi-sector insurance brokerage providing Business Insurance solutions for small businesses across a wide range of industries, including Health, Real Estate, Not-for-Profit, Professional Services, Entertainment, and more.

What We Improved

High-Intent Search Segmentation: Restructured campaigns by product category — including Professional Indemnity, Business Insurance, Personal Insurance, Cyber and Public Liability — using tightly controlled exact-match and phrase-match clusters to improve relevance and intent alignment.

Advanced Keyword Structuring: Implemented intent-tiered keyword groupings to prioritise high-quality traffic and capture users actively seeking insurance solutions and ready to enquire.

Conversion Path Optimisation: Leveraged AI powered campaigns, deployed enhanced conversions, smart bidding, server-side tracking, and custom conversion actions to strengthen signal accuracy and enable Google’s bidding algorithms to optimise more effectively for qualified leads.

Industry: Large Insurance Broking Company

Attracting High-Intent Leads & Driving Conversions

A multi-sector insurance brokerage providing Business Insurance solutions for small businesses across a wide range of industries, including Health, Real Estate, Non Profit, Professional Services, Entertainment.

What We Improved

High-Intent Search Segmentation: Restructured campaigns by key product categories using focused keyword clusters for stronger relevance.

Advanced Keyword Structuring: Built intent-based keyword groups to prioritise high-quality traffic and users actively looking for insurance solutions.

Conversion Path Optimisation: Implemented AI-driven campaigns, enhanced conversions, smart bidding, server-side tracking, and custom actions to improve lead quality and bidding efficiency.

Measurable growth delivered between
March and June 2025

925K+

Total ad spent across Google, Meta & BingAds

23k/month

Average conversions driven

$150–$154

Maintained strong efficiency under budget constraints

Industry: Eco Cleaning Brand (D2C)

Scaled a D2C Eco Brand With High-Intent Meta Ads

The Challenge:

A Melbourne-based eco-cleaning products brand specialising in eucalyptus-powered, sustainable household solutions.

A D2C eco-cleaning brand faced inconsistent sales and rising CPP, peaking at $45.45. Inefficient spent, low-intent traffic, and tracking gaps limited scale and profitability.

What We Improved

Precision Targeting: Built high-intent shopper segments to eliminate wasted spend.

Profit Play: Shifted budget to winning creatives and top-performing product categories.

Scale the Winners: Scaled high-ROAS campaigns while maintaining cost efficiency.

Outcome: 50% → 198% uplift in purchase conversions

Before

after

77

Sales

270

Sales

$12.09

cost/conversion

$6.32

cost/conversion

7.8X

Return on Ad Spend

24X

Return on Ad Spend

Industry - law firm

Turned Search Demand Into Leads

This client is one of Melbourne’s most high profile gangland law firm working with clients facing serious criminal charges.

Although the firm had a strong courtroom reputation, it needed a refined digital strategy to translate that authority online — ensuring high-intent leads and increased visibility across the right audience segments.

What We Implemented

Advanced Bidding: Optimised bidding strategies across all channels to improve lead quality and maximise conversions.

Performance Max Campaigns: Expanded reach across multi-channel networks, strengthening visibility and improving overall digital presence.

KEY OUTCOMES

50%

Boost in lead generation

1,652

Generated high-quality leads

Before

after

27

Enquiries

45

Enquiries

$396

cost/conversion

$238

cost/conversion

Industry - energy solutions / HVAC

Boosted High-Intent Enquiries

A Melbourne-based energy-saving solutions company aimed to increase high-quality rebate enquiries, improve paid media efficiency, and reduce wasted spend.

What We Implemented

Call-First Approach: Prioritised phone-ready users to drive faster, more intent-driven enquiries.

Maximise Reach: Expanded visibility using Google Performance Max to capture demand across all channels.

Test and Optimise: A/B-tested creatives, landing pages, and audience segments to identify the highest-converting ones.

Verified Leads: Enabled form OTP verification to eliminate spam and improve lead authenticity.

Clean Traffic: Used negative keywords and exclusions to avoid low-intent clicks.

Reconnect & Retarget: Engaged past customers through customer match lists to capture repeat and referral leads.

Industry - energy solutions / HVAC

Boosted High-Intent Enquiries

A Melbourne-based energy solutions company wanted more high-quality rebate enquiries while reducing wasted ad spend.

What We Implemented

Call-First Approach: Prioritised call-ready users for faster enquiries

Maximise Reach: Scaled reach using Performance Max

Test and Optimise: A/B tested creatives, landing pages & audiences

Verified Leads: Enabled OTP verification to filter spam leads

Reconnect & Retarget: Retargeted past customers for repeat & referral leads

Before

after

474

Sales

549

Sales

$47.47

cost/conversion

$41.22

cost/conversion

Industry - Novated leasing

Scaled High-Intent Conversions

A Queensland-based salary packaging and novated leasing provider operating in a highly competitive digital market needed to improve digital efficiency while maintaining steady lead volume under tighter budgets.

Limited targeting accuracy and increasing acquisition pressure made it challenging to consistently reach high-intent leasing prospects without inflating cost per conversion.

What We Improved

Targeting Refinement: Shifted from broader audience pools to detailed intent-based targeting, focusing on users with clear leasing, finance, and vehicle interest signals.

Performance Max Alignment: Structured PMax alongside car brand and search campaigns to strengthen cross-channel delivery and maximise return on investment.

Industry - Novated leasing

Scaled High-Intent Conversions

A Queensland based salary packaging & novated leasing provider needed to maintain steady lead volume while improving efficiency under tighter budgets.

Limited targeting accuracy and increasing acquisition pressure made it challenging to consistently reach high-intent leasing prospects without inflating cost per conversion.

What We Improved

Targeting Refinement: Refined targeting to focus on high-intent leasing & vehicle interest signals.

Performance Max Alignment: Aligned Performance Max with car brand & search campaigns for stronger cross-channel results.

Measurable growth delivered between February and July 2025.

1.7K

Total conversions delivered across Google Ads

53/month

Average conversions driven by Performance Max

Industry - energy solutions / HVAC

Scaled High-Quality HVAC Leads

A Melbourne-based provider specialising in energy-saving solutions needed a more efficient digital strategy to attract high-quality enquiries and maximise ROI.

Despite strong offline reputation, the business lacked a streamlined approach to capture intent-driven leads online and reduce wasted ad spend.

Location Focus: We tailored campaigns to reach only the most relevant prospects.

Call-First Approach: We captured high-intent enquiries directly via phone.

Maximise Reach: We expanded visibility across Google with Performance Max campaigns.

Test and Optimise: We A/B tested creatives and audiences to identify top performers.

Verified Leads: We enhanced forms with OTP verification to block spam.

Clean Traffic: We expanded our audience pool by introducing AI Max campaigns.

Reconnect: We acquired new customer using past customer match lists.

Industry - energy solutions / HVAC

Scaled High-Quality HVAC Leads

A Melbourne-based energy-saving solutions provider needed a smarter digital strategy to drive high-quality enquiries and maximise ROI.

Despite a strong offline reputation, they lacked an efficient system to capture intent-driven leads and reduce wasted ad spend.

Location Focus: Targeted only high-relevance locations.

Call-First Approach: Prioritised call-first enquiries for faster conversions.

Maximise Reach: Scaled reach with Performance Max campaigns.

Reconnect: Used customer match lists to acquire new & repeat customers.

$48.6K

Ad Spend

1700+

Leads Generated

$28.22

Cost per Conversion

Industry - Salary Packaging & Novated Leasing

Enhanced the Lead Quality

A leading Australian salary packaging and novated leasing provider needed to improve efficiency and maintain lead volume in a competitive market with tightening budgets.

What We Improved

Advanced Optimisation & Smart Bidding: Leveraged automated bidding strategies aligned to conversion quality and efficiency.

Performance Max (P‑Max) Campaigns: Enabled full‑funnel visibility across Search, Display, YouTube, Gmail, and Discover to maximise reach and intent.

Continuous Optimisation: Ongoing monitoring of audience signals, creatives, and conversion data to improve week‑on‑week results.

Measurable growth delivered between
May–July 2025

286

Total conversions delivered across GoogleAds

280/month

Average conversions driven by Performance Max

$43–$58

Maintained strong efficiency under budget constraints

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Our clients

We build smarter websites,
launch AI-powered paid campaigns,
and grow
brands as Melbourne’s trusted performance marketing agency.

Shape the future with us
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Digital marketing

Frequently asked questions

We are a performance-driven digital marketing agency based in Melbourne, trusted by businesses across Sydney, Brisbane, Perth, and Adelaide. Clients choose us for our strategic approach, transparent execution, and consistent ability to deliver measurable results through data-backed digital solutions.

Yes. We provide comprehensive SEO services across all major Australian cities — Melbourne, Sydney, Brisbane, Perth, and Adelaide. Our SEO strategies focus on technical optimisation, content improvement, and authority building to improve rankings and organic traffic.

Absolutely. As a results-focused Google Ads and PPC agency, we manage campaigns for clients in Melbourne, Sydney, Brisbane, Perth, and Adelaide. Our team optimises search, shopping, display, and Performance Max campaigns to drive conversions at the lowest possible cost.

Yes — we specialise in paid social advertising across platforms like Meta, Instagram, LinkedIn, and TikTok. Our social ads services are available in Melbourne, Sydney, Brisbane, Perth, and Adelaide, helping businesses reach targeted audiences, generate leads, and boost brand visibility without any organic posting or content creation.

Yes. We offer modern, conversion-focused website design and website revamp services for businesses across Melbourne, Sydney, Brisbane, Perth, and Adelaide. All websites are built to be responsive, SEO-friendly, and optimised for lead generation.

Yes. We support businesses in Melbourne, Sydney, Perth, Adelaide, and Brisbane with Shopify development, eCommerce optimisation, Google Shopping Ads, SEO, and paid social ads to increase sales and customer engagement.

We work with eCommerce, finance, Lawyers & legal services, real estate, healthcare, education, and more. Whether you're in Melbourne, Sydney, Brisbane, Perth, or Adelaide, we provide tailored SEO, PPC, Google Ads, social ads, and website design solutions for your industry.

Yes — our local SEO and local paid advertising services help businesses attract customers in their service areas across Melbourne, Sydney, Perth, Adelaide, and Brisbane. We optimise Google visibility and run targeted search and social campaigns to increase enquiries.

Getting started is simple — submit the form on this page, and our team will contact you with a customised strategy for your business. Whether you're in Melbourne, Sydney, Perth, Adelaide, or Brisbane, we’ll prepare a tailored plan covering SEO, Google Ads, PPC, social ads, and website design/revamp services.

Connect with your AI digital growth partner. It’s us.

We're the partner you've been looking for. Let’s collaborate so you can dominate.

clients testimonials

See how we have made a difference

We’ve partnered with forward-thinking businesses across Australia to craft digital solutions that deliver. Here’s how they’ve described the Elephant experience.

Energy Educators

Mo - Energy Educators

I've had an absolutely fantastic experience with the Team at Elephant in the Boardroom. The Marketing and Development Team have just all gone above and beyond. Their understanding is truly turnkey and I have not looked back since. I will continue to refer 💯.

Ultra Finance

Lauren - Ultra Finance

EITB is the most professional team. From taking care of our socials to marketing strategy, the communication is unmatched. Our new website is beyond expectations - without doubt - we absolutely recommend Elephant in the Boardroom.

National Finance

William — National Finance PNG

Elephant in the Boardroom transformed our National Finance PNG website with a modern, fast, and professional design. Their tailored SEO strategy quickly boosted our rankings and visibility. Excellent communication and results from start to finish. Highly recommended for businesses wanting a stronger digital presence.

Garde Wilson Lawyers

Mitch - Garde Wilson Lawyers

Incredible marketing firm. Easy handover and the results speak for themselves. Can’t rate highly enough.

MMSG

Nick, MMSG

Huge thanks to the entire Elephant in the Boardroom team, particularly Vaishnavi, Riana, and everyone behind the scenes — for your effort, collaboration, and commitment throughout this project. The outcome speaks for itself, and we genuinely appreciate the partnership and attention to detail that’s gone into delivering such a strong result.

AON

Steve, AON

Our account was the number one account in the Australia and NZ market for Smart Bidding Growth and is a stand out in Smart Bidding adoption and results. Fantastic news - definately the type of narrative we like to hear. Well done everybody involved and long may it continue

Peter Durning

Corp Centre

Candace is a pleasure to deal with! She understands how important the image of our business is and delivers results to ensure the said image is top notch!

Jose Alvarez

JYGA Group | Project Manager

We really liked the high standard of customer service we received from the moment we decided to get the project done. Great communication and the website looks like ten (not one) million dollars. We were really impressed with the attention to detail and can do attitude from the team at elephant in the boardroom. All the questions we asked were answered promptly and nothing was too difficult. The website looks fantastic and we will definitely recommend you to all our business partners.

Kiki Makrogiannis

Co-founder | Trade Matcher

Elephant didn't just build Trade Matcher a website, they built us a Directory that could facilitate us in achieving our business goal: "linking locals". The team are excellent! Knowledgable, creative, innovative, pro-active and sensative to urgency. Highly recommended.

Launce Kent

Director | Wealth Evolution Financial Planning

We engaged Elephant in the Boardroom to design and develop a new landing page, then website for our company Wealth Evolution Financial Planning. The website was built quickly, to specifications and it exceeded our expectations. Elephant made themselves available throughout the build 24/7 and made the process simple. We are ecstatic with the results. We have recommended Elephant to many of our clients and will continue to do so.

MMSG

Digital Channel Manager

A truely professional company that will deliver as promised and beyond.

PETROTTERS

Founder

Elephant In The Boardroom has been nothing short of exceptional. Going above and beyond to ensure my business succeeds has really helped solidify the relationship between us. We will continue to work with them as our business grows. We would have no hesitation in recommending their work to our networks.

Jo Marcou

Next Millennium Group

Big thank you to Candace director of Elephant in the Boardroom for bringing our vision and branding to life! Your professionalism and attention to detail is second to none - you have truly exceeded our expectations. Above all you were an absolute pleasure to deal with no task being to big or small, regardless of time of day! I cannot recommend the fantastic team at Elephant In the Boardroom enough.

Dr Joe Donnoli

Inate Health

Elephant In The Boardroom have created for us a wonderful, interactive and easy to use website. They are an up and coming company that are keen to stamp their name in this very competitive market. I am certain that if my dealings with them are anything to go by they will certainly succeed. Thank you Adi and Candace and we all here at Mount Street Chiropractic Centre wish you all the success.

Nestor Sequera

SN Integrity | Technical Manager

Great work for the team at Elephant In The Boardroom. Great support and understanding customer needs. Well done.

24-7 Lockouts

Adam Parncutt

Candace has been brilliant to work with in reinventing a tired looking haphazardly assembled website into a dynamic and exciting platform that showcases our business. She understands the market and helped focus a vision towards walking a narrow bandwidth of crazy yet serious ideas that were presented to her. We also worked with Jack, a talented programmer with enough skill to recode the Matrix. Diana also assisted in converting an invoicing-client-list into a compilation sorted by catagories, a job outside of this company's scope- yet they happily obliged.

Look Design Group

Natalie Andersen

Very happy with my website and help with regular content updates, to keep my website ranking well.

PROVE

Ebony Gulliver

Candace & Jack made the whole process of updating our company website incredibly easy. They're prompt to respond to all enquiries, amendment & meeting requests. Took the time to explain &/or clarify when required. And are extremely competitive with the costing of their services. We interviewed several developers before ultimately choosing Elephant in the Boardroom to help us revamp our website. We're so pleased with the results and our decision. We would absolutely recommend their services to anyone looking refresh, or build from scratch, their website. Thank you Candace & Jack! From the PROVE team:)

Modern Love Hampers

Tabitha Batlajeri

Absolute professional service! First point of contact was via phone call from Candace to gather all information for my dream website for my business. Professional, attentive, insightful. Then once the ball got rolling - total inclusion via email for all aspects of the site. Colour scheme- overall vision- font- product placement. I felt really listened too and understood. Thank you Jack and Candace for such professional service. Highly recommend.

RENT A BOAT BY HOUR

Simon & Liga

Candace and team have been fantastic to work with on the redesign of our website. They over delivered on our expectations massively. We would highly recommend their services.

let’s talk

Turn Traffic Into Customers

Your next chapter begins here. Let's connect and explore how we can design, build, and grow something extraordinary together. Book your free consultation.

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We harness the power of technology to reimagine interactions between businesses and consumers. Pixel-perfect, cutting-edge websites, apps, software and campaigns that make an impact.

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Elephant in the Boardroom respectfully acknowledges the Traditional Owners of the land on which we work, the Wurundjeri Woi-wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin and pay respect to their Elders past, present and emerging.We acknowledge and honour the unbroken spiritual, cultural and political connection the Wurundjeri, Bunurong, Dja Dja Wurrung, Taungurung and Wadawurrung peoples of the Eastern Kulin have to this unique place for more than 2000 generations.

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© 2026 Elephant in the Boardroom

Melbourne Digital Agency | Development, Design, Technology and Digital Marketing.